Thursday, October 06, 2011

So long, Steve. And thanks.

I am proud to work for the company (and the office) that wrote and produced the ad featured at the end of this clip ... and all the Apple marketing since.

P.S. I have seen the text from the "Think Different" ad posted many times in the last day or so, attributing the words to (a) Steve himself or (b) Jack Kerouac. This ad was actually written by two TBWA\Chiat\Day creatives, Rob Siltanen and Ken Segall. The voiceover is not Steve Jobs, but Richard Dreyfuss (though an unaired version was narrated by Jobs.)

So long Steve. You were an awesome (though very tough) client. There's no-one else like you.

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